How Minecraft is Marketed differently Essay
Minecraft is marketed in various different ways to generate news in the game and build it into the popular game it is now. Minecraft was invented by the Mojang company who relied on the talk of gamers and sites such as Penny Arcade Web Comic to build up an interest amongst many different gamers to expand the knowledge of Minecraft and what it is and what is does.
Different versions of the game were released in order to move away from the 'creation' aspect of the game. Narratives in the game include 'story modes', 'spectator modes' and 'educational modes'. As well as this another mode is 'Multiplayer functionality across Minecraft realms'. This game has aimed to not only be fun, but move away the typical violent games that are said to be 'damaging' kids brains in the everyday. Introducing narratives is supposed to educate children and users playing the game into things they can use in the real world.
Cultural impact is another factor in how Minecraft has been marketed Although gamers would have 'spread the word' Minecraft also relied on people sharing there own mods and footage of them playing the game on social media and especially YouTube. This shows the digital convergence of the platforms Minecraft has use to broaden the brand as a whole.
The intertextuality of the game is how Minecraft has broadened its audiences when appearing in Simpsons and South Park. The franchise as a whole has collaborated with many different brands in order to advertise the game as a whole. Collaborations have been with Lego (2012), Jinx (Selling merchandise) and a deal was signed with the Egmont group (who created handbooks, annuals, poster books and magazines). As well as this the Minecraft movie which will be released in 2019.
Overall, the different methods of advertising have clearly impact the popularity of the game and the careers of people who show the game on social media or YouTube.
Different versions of the game were released in order to move away from the 'creation' aspect of the game. Narratives in the game include 'story modes', 'spectator modes' and 'educational modes'. As well as this another mode is 'Multiplayer functionality across Minecraft realms'. This game has aimed to not only be fun, but move away the typical violent games that are said to be 'damaging' kids brains in the everyday. Introducing narratives is supposed to educate children and users playing the game into things they can use in the real world.
Cultural impact is another factor in how Minecraft has been marketed Although gamers would have 'spread the word' Minecraft also relied on people sharing there own mods and footage of them playing the game on social media and especially YouTube. This shows the digital convergence of the platforms Minecraft has use to broaden the brand as a whole.
The intertextuality of the game is how Minecraft has broadened its audiences when appearing in Simpsons and South Park. The franchise as a whole has collaborated with many different brands in order to advertise the game as a whole. Collaborations have been with Lego (2012), Jinx (Selling merchandise) and a deal was signed with the Egmont group (who created handbooks, annuals, poster books and magazines). As well as this the Minecraft movie which will be released in 2019.
Overall, the different methods of advertising have clearly impact the popularity of the game and the careers of people who show the game on social media or YouTube.
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