Comparing editorial comments
Similarities-
- small masthead
- column style-text based with no images
- authorative, persuasive tone
- sub-heading always outlines their opinion
- based on current affairs
- two - three different comment articles
Differences-
- The guardian is longer in writing
- Guardian is more objective
- Daily mail is biased
- The Guardian is more factual
- Daily Mail is more opinionated
- The Guardian uses more formal language and metaphors
- The Daily Mail uses more emotive language, is not as complex, uses wordplay, is biased and is pro-brexit.
Gratification Theory
Identify- This is being able to recognize the product or person in front of you, role models that reflects similar values to yours, aspirations to be someone else.
Educate- This is being able to acquire information, knowledge and understanding.
Entertain- This is what you are consuming should give you enjoyment and also some form of 'escapism' enabling us to forget our worries temporarily.
Social interaction - This is the ability for media product to produce a topic on conversation between other people, sparks debate.
Reception Theory: Stuart Hall (1980)
Halls 'encoding - decoding' model argued that media producers encode 'preferred meaning' into texts, but these texts may be 'read' by their audiences in a number of different ways:
The dominant - hegemonic position: a preferred reading that accepts the texts ideological assumptions, but disagrees with the aspects of the messages so negotiated the meaning to fit with their lived experience.
The negotiated position - the reader accents the texts ideological assumptions, but disagrees with the aspects of the messages, so negotiated the meaning to fit with their 'lived experience'.
Media Industries-
The relationship of recent technological charge and media production, distribution and circulation.
- small masthead
- column style-text based with no images
- authorative, persuasive tone
- sub-heading always outlines their opinion
- based on current affairs
- two - three different comment articles
Differences-
- The guardian is longer in writing
- Guardian is more objective
- Daily mail is biased
- The Guardian is more factual
- Daily Mail is more opinionated
- The Guardian uses more formal language and metaphors
- The Daily Mail uses more emotive language, is not as complex, uses wordplay, is biased and is pro-brexit.
Gratification Theory
Identify- This is being able to recognize the product or person in front of you, role models that reflects similar values to yours, aspirations to be someone else.
Educate- This is being able to acquire information, knowledge and understanding.
Entertain- This is what you are consuming should give you enjoyment and also some form of 'escapism' enabling us to forget our worries temporarily.
Social interaction - This is the ability for media product to produce a topic on conversation between other people, sparks debate.
Reception Theory: Stuart Hall (1980)
Halls 'encoding - decoding' model argued that media producers encode 'preferred meaning' into texts, but these texts may be 'read' by their audiences in a number of different ways:
The dominant - hegemonic position: a preferred reading that accepts the texts ideological assumptions, but disagrees with the aspects of the messages so negotiated the meaning to fit with their lived experience.
The negotiated position - the reader accents the texts ideological assumptions, but disagrees with the aspects of the messages, so negotiated the meaning to fit with their 'lived experience'.
Media Industries-
The relationship of recent technological charge and media production, distribution and circulation.
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