Analysing advertisements

Lucozade-

What is being sold? Research company background, type of product and price.

The brand being sold is Lucozade. It is a sports drink which gives you energy for physical activity.

Who is the target audience? Explain.

The target audience would be people who take part in regular physical, such as people who play as part of a group or club e.g. football, netball, gym membership etc.

What representations are evident in the advert?

It is evident that this drink is made for people who takes sporting activities seriously and who endures in them often.

Why have such representations been employed?

The sporting individual shown represent that's this drink is for sport, as well as using a sharp, definite font which could be described as 'sport like'.

In what ways do the adverts appeal to the target audience?

Using a popular sports star immediately attracts the audience’s attention, using celebrities is the best way to appeal to a target audience as they are well known by a lot of people, especially the people you will buy the product they are selling.

Are the adverts successful? Explain your answer.

I believe the advert is successful as it is now over a billion-pound company which features in several different stores around the UK and the world, also sponsoring different sporting events such as football world cups.

 What is being sold? Research company background, type of product and price.

This is an advert advertising shelter for the homeless. They have been a company since December 1st 1966. This advert urges the public to donate to fund for the shelter for the homeless.

Who is the target audience? Explain.

The target audience for these ads could be various people of all ages. This is because people who

 

What representations are evident in the advert?

 

Why have such representations been employed?

 

In what ways do the adverts appeal to the target audience?

 

Are the adverts successful? Explain your answer.

What is being sold? Research company background, type of product and price.

An aftershave product for men. Old Spice is an American brand of male grooming products. Originally launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, S

hulton Inc., in 1937, it was first targeted to women, with the men's product only being released before Christmas at the end of that year.

Who is the target audience? Explain.

The target audience is men and the male gender. The advert references the viewers, especially boyfriends.

 

What representations are evident in the advert?

 

Why have such representations been employed?

 

In what ways do the adverts appeal to the target audience?

 

Are the adverts successful? Explain your answer.