Fashion branding and marketing

Topshop -



Topshop have been marketed and advertised in many different ways across several platforms. One of these platforms is online marketing, for example on Google and different websites. Topshop has also been marketed over social media such as Facebook. The images used in the advertisements are simple and plain using bold colours for backgrounds and models in clothing matching the background colours so they stand out. The models used also appear tall to make up most if the image.

H&M -



H&M use similar marketing to Topshop. As well as the above, H&M has used celebrities, such as David Beckham, to market their products. H&M sell up to date clothing most popular to teenagers.





COS -

COS is a high-end shop that sells mostly unisex clothing. The style is very simplistic as well as the logo. The models used have bold features such as a vibrant colour on their lips, all one hair colour and bold, full eyebrows. COS is also a Swedish brand, I am finding it hard to find any marketing techniques and advertisements as it is a solitary shop.