An outline of your product and your chosen marketing strategy (for example: where will your advert appear and why will that be successful)
This product is Hugo Boss and is a male aftershave. This advert will appear in multi branded shops such as Debenhams and Selfridges. Also it will appear on billboards and on bus stops. As well as these the advert will feature on internet advertisements such as websites and before a You tube video is played.
The basic elements of your ideas (slogan and maybe what you intend it to suggest to the audience)
The slogan for this advert is 'MAN OF TODAY'. This appeals to men as they want to be the 'man of today' by wearing the aftershave. It also suggests to the audience how there is a stereotype for men to look and act a certain way.
Your intended target audience
The target audience would be young men and women intending to buy for their husband or boyfriend or just as a gift.
What professional adverts have you taken inspiration from and why
Professional fragrance advert such as 'Sauvage' and 'Paco Rabanne' show strength of the male kind and shows men that other men want to be and partners want their boyfriend or husband to be.
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